Bread and Games

The French consumer has a simple answer to the roaring inflation of food prices: consume less. French households have indeed been cutting back significantly on their consumption of food products over the last months. This forced diet comes at a significant social cost and may lead to accrued political tension on the current government in the short run. The ancient Romans already perfectly knew that their population needs “Bread and Games”. While the Bread part is currently eaten up by inflation, Olympic Games with Paris 2024 are still more than a year away.